For the first time in three years, Apple didn’t make the list of the most valuable brands in the world. Google claimed the #1 spot, knocking Apple down to #2. While Apple is no means down and out, Apple is experiencing a stagnation in market growth, commanding only 15.5 percent of the global mobile market in 2013.
So what gives, Apple? Apple’s slight decline could be due to a number of things, some of them possibly outside the Cupertino company’s control. Some believe that Apple needs to focus more on budget devices, as 46 percent of smartphones shipped in Q3 2013 held price tags of under $200. Some claim that the iPhone 5C is bringing Apple’s numbers down, and that there’s a lack of innovation coming from Apple these days. Whatever the case may be, it would be hard for any company to maintain the frenzied pace of growth that Apple saw following the iPhone’s release. With smartphones in everyone’s pockets, the wow factor of new handsets is gone. Instead of marvelling at new gadgets and mobile technologies, we expect the newest devices to be packed to the gills with bells and whistles.
The infographic below takes a look at Apple’s decline, featuring some investor concerns and suggesting some moves for Apple in the future. Ian Kersey, Intomobile, 23/5/14.