How Mobile Phones Have Changed the Way Australians Buy and Sell

Over a long history of innovation, we’ve all probably seen how a new technology or advancement has unforeseen consequences and benefits.

Take the example of the kite experiment that was conducted by Benjamin Franklin to prove that lightning was electrical. At the time, not a single person on Earth could have envisioned a future populated with the electrical gadgets we take for granted today, let alone electric trains and cars.

Similarly, mobile phones have made many more things possible than was ever thought even ten years ago. What started as a clunky accessory for merchant banker types in cities are now irreplaceable tools for everyone, from backpacking teenagers to cattlemen in western Queensland.



The late 1990s and early 2000s created a new kind of retail, as companies like Amazon, eBay, and Gumtree right here in Australia proved that people were willing to buy goods over the internet. This progression spawned what we now refer to as electronic commerce, or e-commerce.

Fast-forward ten to fifteen years, and the advent of smartphones has meant that e-commerce has evolved again, to mobile commerce – or m-commerce.

This was possible because of the processing power of smartphones, coupled with the invention of mobile applications, or ‘apps’ as we call them today. The growth of processing power and the breadth of apps available has staggered even industry experts, with literally millions of apps available today, and tens of thousands more in development as you read this.


Australians Love M-Commerce

Recent research by the leading firm, Roy Morgan, shows that the trend of m-commerce has not just taken hold in Australia, it has exploded. Most of this has been facilitated by the total number of smartphones owned reaching 12 million handsets, meaning that more than half the population has a smartphone.

To go with that, the growth in mobile internet use, where shoppers browse, research and buy goods and services has grown 196% since 2010. Yes, you read that correctly, a 196% growth rate in less than five years.

Mobile app use was also entrenched by the downloading of over four million banking apps, and close to three million shopping apps like The Iconic and the online offerings of traditional retailers like Myer and David Jones.

It’s clear that m-commerce is one of the defining trends of our consumer culture in 2015, its popularity is not likely to slow anytime soon as high speed infrastructure and lightning fast internet speeds become more common throughout Australia.

If we can help you or your business with the communication tools or plans necessary to be part of this exciting new landscape, please get in contact with us today by clicking here – at Tele2 we’re here to help.