Voice Over Internet Protocol (VOIP) Delivers Solutions For Small Businesses in Australia

When one year ends and another is about to start we get the chance to reflect how our decisions for the year played out. Often, businesses make a big call heading into a new calendar year about a tweak to their customer service or an investment in a new piece of hardware.

Research from telecom research agency Software Advice and our experience into what small and medium sized businesses look for, and why, when they go to upgrade their communications solutions should make interesting reading for any business owner in the same situation heading into 2015.


As a small business, your phone connection is one of the most crucial elements of your organisation. Without it, communication stops, potential new customers have their calls unanswered, existing clients go under-serviced and your business suffers.

That’s why almost one in five business owners nominated the reliability, or lack of it, of their current phone system as the reason for seeking a new model.


If you are a business operating in Queensland, and in particular the new technology hub on the Sunshine Coast, chances are you are facing the pleasant problem of growing too quickly.

With revenue and customer base growth comes the need to upgrade your fixed infrastructure to meet the new demand. That’s why, behind reliability, the ability to scale up your small business communications system as you grow is the strongest consideration for decision makers.

The main factor for business owners is to avoid the need to overhaul your whole communications infrastructure to add 5, 10 or 15 more extensions as the business expands.


For anyone who has ever run a small business, or worked in one, the need to be extremely price and value conscious is never far from mind. So it didn’t come as any surprise that lower price was another common response when it came to assessing communications upgrade options for small businesses.


Another thing that businesses of all sizes seek is additional functionality from all of their hardware and software. Anything that can deliver more useful user functions for the same price will always receive a tick from small business owners.

How VOIP Helps

VOIP solutions help small businesses address many of the above issues. Because they don’t rely on extensive infrastructure or “trunks” they can be scaled up quickly without further high levels of investment.

That also means that they are flexible and ready to meet the needs of a business if demand grows unexpectedly quickly. Because they run over fixed phone line hardware (the same system that powers your internet connection) they are also reliable.

VOIP systems can also be tailored to suit the particular needs of a business, and as a result offer more options and functionality than a one size fits all solution.

If you would like to know more about how a VOIP solution could help get your business off to a great start in the new year, or just to learn more about the communications solutions we offer, please give us a call on 07 5478 2000 or email us by clicking here.

We’re here to help make doing business in 2015 simpler for you.